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The Ultimate Guide to Product Photography

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$50 | 23 Video Tutorials | 15 Sample Images
Duration: 3 hours | Video: h264, 1280x720 | Audio: AAC, 48kHz, 2 Ch | 4 GB
Genre: eLearning | Language: English | MEDIUM
For more than a decade, Ross Floyd has developed his skills and knowledge of product photography working with dozens of clients and taking over 70,000 professional images. In this tutorial, he breaks down the theory and fundamentals of lighting objects, how to accurately represent products in an image, and the business side of building and maintaining strong client relationships.
What’s Included
23 Video Tutorials | 15 Sample Images
Class Instructors
Aaron Nace – PHLEARN Founder | Ross Floyd – Professional Product Photographer
Master Product Photography
Lights. Camera. Perfection.
LEARN DARK AND DRAMATIC LIGHTING
What is Product Photography?
Think of your favorite bag or piece of furniture. What is it you like most about it? Maybe it’s the texture and feel of the materials. Maybe it’s the unique shape or design. Maybe it’s the small details and craftsmanship. We teach you how to express these ideas and more through the tools and techniques of photography.
Learn from a Professional Photographer
With over 70,000 images—from designer furniture to fine art, luxury bags to one-of-a-kind treasures—Ross Floyd has photographed it all. Learn from a master of the craft on how to capture the best images possible for eCommerce, print, and web.
Art & Business
Product photography is equal parts art and business. For every creative decision you make, there’s a dozen decisions being made by a client that needs you to help tell their story. Learn how to balance the craft of photography with the business side of finding, keeping, and collaborating with clients.
BUILD SIMPLE SETS TO ENHANCE PRODUCTS
Product Photography Tips & Techniques
We all know that to be a photographer, you’ll need some combination of cameras, lenses, and lights to capture images. But what about stands, lighting modifiers, and materials to create backgrounds? We break down everything a working product photographer uses to bring products to life in a photo.
Working with Clients
As a product photographer, your clients are creators, builders, and entrepreneurs. They are experts that need an expert to help them tell the story of their products through photographs. Get valuable advice from a working professional that knows how to take direction and build long-lasting relationships, all while exploring their own creative ideas.
Backgrounds & Set Design
The background is almost as important as the product itself. Need a pure white background for an eCommerce website? Use a white seamless. Your client needs to fill up a magazine spread? Time to build a set and tell a larger story. We even teach you tricks that will save you time, like turning a pure white sweep into a pitch black background by simply changing the lighting.
PHOTOGRAPH PRODUCTS ON PURE WHITE
Lighting & Theory
Having a strong grasp of lighting fundamentals will often separate a good product photographer from a great one. We break down how to use light to express the most information about the products you’re shooting. Learn about quality of light, modifying light, and how to use light to describe shape, dimension, and texture.
Quality of Light
In photography, there’s much more to light than ‘on’ and ‘off’. Light can be controlled, shaped, and sculpted in ways to reveal more about the objects you’re photographing. We show you how to utilize hard light, soft light, and every step in-between to bring out all of the beautiful details in a product.
Photoshoot Best Practices
As a photographer, your job isn’t just to take photos. You’re also in charge of making sure a photoshoot is safe, efficient, and comfortable for everyone involved. See how a professional balances working with clients, models, and crew all while working to capture the best images possible.
Capture Incredible Detail
Choosing a Camera
Camera selection is important but not as important as making the most out of the gear that you have. See a side-by-side comparison of product shots taken with a Canon 5D and Phase One medium format camera. Then learn the fundamentals that will help you take great shots with any camera, whether it be an iPhone, a point-and-shoot, or a high-end DSLR.
Choosing Lenses
Lenses will have a huge impact on how products appear in a final image. How do you avoid lens distortion? How do you capture the most accurate shape of an object? We answer these questions and show you what lenses should be your go-to for any type of product photography.
Choosing Lights
Did you know you can take beautiful product photos with a single light? Whether you’re using one strobe or a dozen, learn to wrap products in light using a combination of professional gear and DIY tools.
LEARN TO CAPTURE DETAILS AND MULTIPLE VIEWS
Medium Format Photography
If you’re capturing images of high-end products, you’ll want to use high-end gear. Medium format photography allows for the highest resolution images, allowing for maximum fidelity, unmatched sharpness, and a more flexible post-production workflow.
Product Styling
Most products will need a little help to look their best in front of the camera. We show you how to arrange and style products to give them shape, volume, and to show off their most unique features.
Capture the Details
Product photography involves accurately representing the product as a whole and also getting in close to the see the little things that make it unique. Whether it be the materials, stitching, logo, or a useful feature, we show you how to look for and capture all the most important details.
DETAIL
Angle & Perspective
The lights are set. The product is in place. But where should you put the camera? Maybe you want the product to look big and heroic. Or maybe you want to show as much of the product as possible. We break down how angle and perspective can be used to evoke a feeling, show more, and solve creative problems that might arise during a shoot.
Materials & Texture
Supple leather. Detailed stitching. Handcrafted Wood. Reflective glass. Every material you photograph presents a whole new world of challenges. Learn to use light, shadows, composition, and framing to accentuate quality and describe how a product feels.
Shape & Structure
Will that bag be able to hold everything you need for your daily commute? Will that table be sturdy once you get it home? A product’s shape and structure will reveal a lot about how it might fit into someone’s lifestyle. Learn to capture size, dimension, and build quality using common photography tools and techniques.
$50 23视频教程15示例图片
持续时间:3小时视频:h264,1280x720音频:aac,48kHz,2 ch 4 GB
流派:在线学习语言:英语中等
十多年来,RossFloyd与数十位客户合作,拥有超过70000张专业图片,发展了产品摄影的技能和知识。在本教程中,他详细介绍了照明对象的理论和基本原理、如何在图像中准确地表示产品,以及构建和维护强大客户关系的业务方面。
包括什么
23个视频教程15个示例图像
班主任
Aaron NACE–Glearn创始人Ross Floyd–专业产品摄影师
产品摄影硕士
灯。照相机。完美。
学习黑暗和戏剧性的灯光
什么是产品摄影?
想想你最喜欢的包或家具。你最喜欢什么?也许是材质的质感和感觉。也许是独特的形状或设计。也许是小细节和工艺。我们教你如何通过摄影的工具和技术表达这些想法和更多。
向专业摄影师学习
有超过70000张图片,从设计师家具到美术,豪华包到独一无二的珍宝,罗斯·弗洛伊德都拍了下来。向精通电子商务、印刷和网络的专家学习如何捕捉最佳图像。
艺术与商业
产品摄影是艺术和商业的平等组成部分。对于你所做的每一个创造性的决定,都有十几个决定是由客户做出的,他们需要你帮助他们讲述他们的故事。了解如何平衡摄影工艺与业务方面的发现,保持和与客户合作。
构建简单的集合以增强产品
产品摄影技巧与技巧
我们都知道,要成为一名摄影师,你需要一些相机、镜头和灯光的组合来拍摄图像。但是支架、灯光修改器和创建背景的材质呢?我们在照片中分解了摄影师用来使产品栩栩如生的所有工作产品。
与客户合作
作为产品摄影师,您的客户是创造者、建设者和企业家。他们是需要专家帮助他们通过照片讲述他们产品的故事的专家。从工作中的专业人士那里得到有价值的建议,他们知道如何采取方向和建立持久的关系,同时探索自己的创意。
背景与布景设计
背景几乎和产品本身一样重要。电子商务网站需要纯白色背景?使用白色无缝。你的客户需要填一份杂志?是时候建立一套,讲述一个更大的故事了。我们甚至教你一些节省时间的技巧,比如通过简单地改变灯光,将纯白色的扫掠变为纯黑色的背景。
纯白色摄影产品
照明与理论
对灯光的基本原理有很强的掌握,往往会把一个好的产品摄影师和一个好的摄影师分开。我们将详细介绍如何使用灯光来表达有关拍摄产品的大部分信息。了解光的质量,修改光,以及如何使用光来描述形状、尺寸和纹理。
光的质量
在摄影中,光比“开”和“关”要多得多。光可以通过控制、塑造和雕刻的方式来揭示更多关于你拍摄的物体的信息。我们将向您展示如何利用强光、柔和的光线,以及在这两者之间的每一步,将产品中所有美丽的细节展现出来。
Photoshoot最佳实践
作为一名摄影师,你的工作不仅仅是拍照。你还负责确保照片拍摄的安全、高效和舒适。了解专业人员如何在拍摄最佳图像的同时,与客户、模特和工作人员一起工作。
捕捉难以置信的细节
选择摄像头
相机的选择很重要,但没有充分利用你的装备那么重要。请参阅与Canon 5D和Phase One中型相机拍摄的产品照片的并排比较。然后学习基本原理,它将帮助你用任何相机拍出精彩的照片,无论是iPhone、定点拍摄还是高端DSLR。
选购镜头
镜片将对产品在最终图像中的显示方式产生巨大影响。如何避免透镜变形?你如何捕捉物体最精确的形状?我们回答这些问题,并向您展示任何类型的产品摄影都应该使用什么镜头。
灯光选择
你知道你可以用一盏灯拍出漂亮的产品照片吗?无论你用的是一个闪光灯还是一打,都要学会用专业的工具和DIY工具结合起来在光线下包装产品。
学习捕获详细信息和多个视图
中型摄影
如果您要拍摄高端产品的图像,您需要使用

技术支持:一品 备案号:宁ICP备17000633号-1

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